It’s easy to get caught up in the jaded life of a blogger. “Oh, my inbox is full of press releases.” That’s a luxury problem! That means PRs want to be in touch with you!
Instead of looking at everything you hate about your blog, write down on a piece of paper, what you are grateful for? Your new blogger friends? The fact you now have a body of work to show on your blog? That you get to try something new every day? That you get to write on such a fun topic? Once you get started it’s amazing how quickly it grows.
Whenever I blog myself into a corner, I stop and think back to why I started in the first place. Believe it or not, it really helps. Whether you started as a hobby, to improve your writing, to start a new career. It’s good to go back and put your previous goals in context with your life right now. You started blogging for a reason. We all did. Whatever that reason was, it was compelling enough for you to create something. Maybe, just maybe, it will compel you to create some more.
You might simply be just tired. Working all day at work, or going to school. Burning the midnight oil churning out posts. Spending wayyyyy too much time on Twitter figuring out how to build your following. Commenting on 60 blogs a day. Trust me, I’ve done it. I did it until I was sobbing at my keyboard at 4am trying to meet the deadlines I set for myself. You are one person. There is only so much you can do. Take a break. Take a walk. Close your computer on the weekends. Take a break, and take more breaks often. You’ll feel so much better when you come back.
One of the most important reasons to express your voice online through blogging is that it crystallizes your leadership in a very personal way.
Most people focus on the external benefits of blogging. Establishing your expertise, building trust with your audience, search engine optimization – these are important and good. But even more important is the process that happens within you as you are challenged to clearly articulate your mission and your message.
I’ve heard it said that everything rises and falls on leadership: families, communities, companies, organizations and nations. I daresay you will become a better leader through the process of blogging. How valuable is that?