“Seeing is not enough; you have to feel what you photograph” – Andre Kertesz

Posts tagged ‘domain’

Use domain generators to search for available domains

Domain generators (search engines) allow you to really easily find out if the domain name you are interested in is available. Besides, not only can you check the domain for availability, but you can also find relevant and worthy domain name suggestions or variations for your business. You can use the websites like Nameboy.com or Domainfellow.com for choosing your domain or even a name for your company. We will give you a longer list of good tools that can help you to determine with your domain name further in this post.

After you have decided upon the domain name you want, we suggest you to check it for possible domain abuse. This is in case you are going to buy the domain from an existing owner or you have found a good deal on a recently expired domain. Check existing backlinks in Google (“link:www.yoursite.com”) or use a service like Wayback Machine to make sure the domain name is clean.

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Think about copyright issues

Make sure you are not infringing on anyone’s copyright with your domain name, visit copyright.gov and investigate the situation before purchasing the domain. Do not consider names with brand-related keywords like “facebookthemes” or “adobehelper”. Some large companies are serious about suing businesses for using their branded keywords in the domain names.

Link to the archives.

We would all like to believe our readers browse through the archives of our blog, but the reality is, they don’t. You need to remind them. In every new post, try to link to at least three or four old posts, sending your readers back in time to read your best work.

Think about the extension (.com, .org, .net, etc.)

There are around 110 million .COM, 15 million .NET and 10 million .ORG domains on the web as of April 2013. Overall, .COM is highly recommended as it is the most widely used top-level domain (TLD) in the world, and most people who use the internet still assume that .COM is the only possible choice. So, make sure you will not lose traffic from those guys who think that .COM is all that’s out there. Besides, choosing a .NET or .BIZ can be interpreted by some people as if you simply lack business acumen to find an appropriate .COM for your business (please no offense if your domain is .NET or .BIZ:)) . The .ORG domains are really good for organizations and non-profits.

If your business cannot benefit from the international audience (let’s say, you provide services to the local community like pizza delivery or taxi business), it makes sense for you to get a country-specific domain. The advantage from having a local domain is that people in your country, which are potentially interested in using your services, will know that they are dealing with a local company and that is what they actually need. All in all, if a recruiting agency operates in, let’s say, the UK territory, the clients will most likely prefer using services of the company with a UK domain rather than with an international one.

Choose the domain name which doesn’t need explanation

Make sure the selected domain name doesn’t require much explanation when you speak it out loud. Imagine your domain looks like “designglimpsed.com”, and you are trying to tell it to someone: “D-E-S-I-G-N then G-L-I-M-P-S-E-D dot com”… Not that easy, huh? Especially when you have to explain it to a person who is not so good at English spelling. So, make sure that your domain name doesn’t need a complex explanation, particularly when you are pronouncing it at some noisy place or over the phone.