Archive for May, 2013
This is the most frequently visited page of your blog after your home page. It also has the longest shelf life. It’s worth really looking at how others have done it, and then to make yours as professional and well thought out as possible. You certainly don’t want people bouncing off this page. They need to subscribe to updates then and there.
Encourage visitors to connect with you on social media. This builds trust and deepens the connection.
People often hide their subscription form and then complain that nobody subscribes. Make it very easy for people to find your sign-up form. Top right on your sidebar or just above your main navigation bar are two good places.